A 21-second animated ad by McDonald’s Japan went viral worldwide, so Japanese users wondered why an ad targeting Japan would blow up in the West and quickly found that it likely had to do with it being something wholesome in the midst of ‘PoliCorre fatigue.’
Here’s the cute ad from McDonald’s Japan showing a family of three enjoying a meal together:
The intent behind the ad, which currently sits at an impressive 110 million impressions, was to evoke a feeling of wanting to start a family as a small part of McDonald’s Japan to help out with the country’s declining birthrate problem.
However, the ad was so effective that it not only had single people living in Japan wish they had partners, but it also reached American minds:
While some Japanese users wondered why such an ad would get so much appreciation in the West, others took a quick look to see the type of ads coming from McDonald’s in the West to more or less figure out why:
“I was wondering why it was becoming such a big deal overseas, and found that McDonald’s ads in America were more politically correct than I expected…”
“This is going crazy viral in the United States because it doesn’t have any politically correct elements. It’s just a few seconds, and you don’t have to feel the pressures of social justice, such as BLM, LGBTQ, ecology, women’s empowerment, toxic masculinity, who is weak and strong, good and bad. It’s nice to see a nuclear family depicted happily.
America is sick and tired of political correctness.”
“This advertisement from McDonald’s Japan is blowing up overseas. Because of left-wing propaganda, people in the West are forgetting about regular, non-political advertising. In recent years, there’s been a trend of forcing characters like a fat black disabled transgendered refugee without context, and everyone is tired of that.”
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